Still photos and similar solutions are no longer an option when it comes to eCommerce. The tech, like augmented reality (AR) and 3D visualization, is now essential to your shoppers, especially if you want them to engage with your product.
It’s important to understand how businesses are making the most of this technology, why it’s engaging and more. Stay tuned…
How are Businesses Using 3D Visualizations?
For those tech apprentices out there, did you know that augmented reality can be used for more than just video games? AR, and 3D renderings, are actually quite successful when it comes to marketing and online sales.
eCommerce companies can use 3D visualizations in a number of different ways, we bring a few cases that apply to you and your business.
You’ve probably seen (and let’s face it, most likely used) those filters on social media platforms like Instagram, Snapchat, and TikTok. Did you know the ones that use dog ears and add makeup use AR technology?
AR filters have recently become much more popular on social media and can actually be used for your business, too. When done correctly, your organization can use them to increase brand awareness, stand out among the competition, and, of course, engage your audience.
Is there something unique you could be doing that is fun for your audience but also reminds them of your brand?
Of course there is! It could be something simple, for example, if you work in fashion, you could develop an AR filter which allows your clients to try on fun hats or glasses. Bonus tip: have a few hashtags that go along specifically with these promotions to see how well they perform!
One of the most common uses at the moment for 3D renderings is furniture pieces. 3D photos allow your audience to see a product from all angles without a number of different photographs. Cool right?
Sure, but AR can take it a step further and allow them to visualize, with the help of their phone or other smart device, the item in its context, for example in their living room or backyard.
Shoppers no longer have to just hope that the playground set will fit in the backyard, relying on measurements, or that the couch they’re buying goes with the rest of the room’s décor when they can simply pull out their phone and check.
These solutions also help you lower the number of returns you receive. Do you experience returns because the product doesn’t fit? Or doesn’t go with the mood of the room? Or just isn’t what they expected? Maybe the photos on the website are not that great.
With 3D visualization and AR, your customers can see if the furniture piece fits in that corner and if it goes along with the theme of a room prior to purchasing, saving you quite a bit on unwanted returned products.
Aside from furniture, AR and 3D renderings allow customers to experiment with colors, textures, patterns, and even makeup before they purchase. Toys are even coming with apps that allow kids to play with them using AR for that extra level of fun.
This feature on its own is highly engaging and keeps your audience involved with your products.
Virtual Dressing Rooms
Similar to furniture products, 3D rendering and AR tools are now letting customers virtually “try on” their clothes before they hit the purchase button! This is extremely helpful as a whopping amount of returns (34% on Amazon) are due to the fact they’re the wrong color, fit, or size.
Your customers will be able to try on several different items, share photos of them on social media, and potentially buy more than they initially intended, all without leaving the comfort of their homes.
Ignore the Engagement Benefits that Come with 3D visualizations
We dare you…
Your customers are asking for solutions like 3D renderings, AR, and other quality visualization tools. They expect it from eCommerce businesses at this point, and companies are starting to embrace the technology.
The benefits of 3D visualizations can’t be understated. Engagement is essential to seeing more leads and conversions, for any business in any industry. By offering these types of solutions, you’re keeping your audience on your page longer, which will most likely result in a sale.
Not to mention that 3D visualizations also help you:
- Develop rapport with your customers due to the amount of time they’re interacting with your website
- Increase brand loyalty
- Boost sales (AR can result in a 12% sales boost)
- Provide more information than “normal” pictures do
- Help your audience make purchasing decisions
- Offer a more personalized shopping experience based on your customers’ needs, expectations, and other requirements
80% of consumers are more likely to purchase a product from a brand that provides personalized experiences. 3D visualization and AR can help you achieve just that.
Besides, did you know that 3D rendering solutions may also lead to an increase in profits per product? Your customers are willing to pay more when they’re confident a product will fit their purpose, and even more when it can be customized to their tastes.
3D Visualization doesn’t require goggles
3D visualization and renderings can come across as being an expensive way of presenting your inventory. That could be the case if you were to hire someone permanently or outsource it from an agency.
Expivi recognizes that struggle and has created a solution that enables eCommerce businesses, big or small, to make the most out of 3D visualization and AR technology.
We’d love to show you how we do it. Book a meeting with our team of professionals aka 3D-POs!